Continental 17J automatic (self-winding) wrist watch with day and date, multi-toned dark blue dial with white markers, sweep second hand, White automobile advertising on upper half of dial, heavy silver steel baton-stule hands with luminous inserts and a fancy white steel sweep second hand, heavy cushion shaped stainless steel (SS) water resistant case with brushed finish on the wide sloping bezel and short heavy extended lugs, approx. 38mm wide x 44mm lug to lug, matching SS bracelet-style band with graduated brushed-finish segments. Case has a small section of brass showing on the bottom front edge (not distracting). An attractive vintage White advertising watch in very good condition!
- Age Description:
- Jewels: 17J
- Setting/Movement Type:
- Movement Details: date display, day display
- Dial Material: metal
- Dial Color: blue
- Dial Details: White advertising
- Hand Style:
- Case Style:
- Case Details: water resistant (WR)
Case Width, without crown:
38mm (1.50 inches)
Case Length, lug to lug:
Interior Lug Width:
(measurement range includes watch length & band)
- Band Material: metal bracelet
- Crystal Material: plastic
- Misc. Info: White Motor Company
This watch is in good running condition, unless otherwise noted in the description. This means that on receipt, pending any item-specific running conditions noted in the description, you can expect the watch to be winding and setting properly and to run smoothly while keeping reasonable time. We consider "reasonable time" to meet these basic guidelines:
- Railroad Grade Watches will be keeping +/- 5 minutes per day
- Pocket and Wrist Watches with 15 or more jewels will be keeping +/- 10 minutes per day
- All key wind watches and watches with 14 or fewer jewels will be keeping +/- 15 minutes per day
The above guideline is the lowest standard in which we would ship out a watch, however in most cases, you will see much better timekeeping. Most of our watches have been in storage for many years, so if you plan on carrying/wearing them everyday, you should consider having them cleaned and oiled soon, and then once a year thereafter to keep them in top running condition. If the watches will be for occasional use or display, they should be cleaned and serviced every 3 to 5 years depending on use.
As of September 28th, 2023, we are not offering a cleaning and service option through PM Time Service. While we do hope to offer this again in the future, we are unfortunately unable to meet customer requests for watch servicing at this time. Please note that, unless otherwise mentioned within the "Full Description" tab, this watch is being sold in good running condition and is ready to wear or carry on arrival.
On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied. For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.
On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.
We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet. Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside. If you have something specific you are looking for, please drop us a note
to see if we have anything in our stock that might work for you.
And, if you are interested in this watch without the current advertising dial, please drop us a note
as well. On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style). On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee. Most European-make watches would need to have the dial refinished to remove the emblem.
Unlike modern quartz watches, most vintage watches need daily winding in order to keep the watch functioning for timekeeping. Additionally, there are a number of different ways to set the time other than simply pulling the crown away from the watch body. We are happy to provide an overview of each of the different setting types on our "How To Use" page
, where we also provide information on proper winding techniques for each style and some suggestions for the proper long term care and storage of your watch.
For your gift giving convenience, please find a consolidated overview of the information on this item, with no reference to the price, on this printer-optimized page