Swiss 0J quartz Coca-Cola wrist watch, possibly Swatch or ETA model 732, mint vibrant multi-colored metal dial with a black background supporting concentric grey stripes to resemble a vinyl record with a bright red center "label", red turntable arm, bright yellow music notes and "Coca-Cola" in white iconic script, matte grey baton style hands and a bright pink sweep second hand, formed turquoise colored plastic cushion-shaped case supports a flat-topped plastic crystal, slightly raised center lugs and a slightly recessed white base metal (WBM) crown, case is showing normal light wear with a few spots of faint discoloration but no notable scratches or damage, measures approx. 26mm wide x 32mm lug to lug x 8mm thick (crystal included), heavy rubber black strap band with a bright red plastic buckle and turquoise band guard is likely the original to the watch, band is showing normal wear with some light scuffing across the surface in places and a little discoloration to the band guard. An eye-catching Coca-Cola watch from the late 1980s in excellent overall condition!
- Year Made: 1980s
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Company:
Swiss
- Jewels: 280
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Setting/Movement Type:
quartz
- Dial Material:
metal
- Dial Color: multi-colored
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Dial Details:
Coca-Cola musical scene advertising
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Hand Style:
baton - light, sweep second hand
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Case Style:
cushion-shaped
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Case Material:
Polymer - Plastic, Polymer - Rubber
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Case Details:
recessed crown, model 732
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Case Width, without crown:
26mm (1.02 inches)
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Case Length, lug to lug:
32mm (1.26 inches)
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Case Thickness:
8mm (0.31 inches)
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Band Size:
6in. to 6.99in.
(measurement range includes watch length & band)
- Band Material: rubber/plastic strap
- Crystal Material: plastic
- Country of Origin: Switzerland
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Condition:
Excellent
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Gender:
Unisex
- Watch Battery Size: 377
Quartz watches have been commonly found from the 1970's to today; they are excellent timekeepers and easy to maintain, but do not contain the mechanical (winding or self-winding) movements that most of our antique watches possess. This specific watch has been assessed for running and setting condition and is properly working as expected. With this type of movement, you can expect the watch to keep at minimum +/- 1 minute per week accuracy, with many quartz-movement watches keeping accuracy levels of +/- 1 minute per month or better.
Prior to shipping, all quartz watches purchased from PM Time Service will have a new battery installed for you at no additional charge. Please anticipate an additional 1-2 day delay in processing your order for us to complete the battery update. While each watch will draw power of its battery differently, it is reasonable to expect that a fresh battery will last at least 1 year. When it is time for a new battery to be installed, you can either
contact us for a quote on our current battery and return shipping charge, or most local jewelers will be able to assist you.
This watch comes complete with an appropriate, intact plastic crystal; however, on request PM Time Service can replace the current crystal on this wrist watch for you. We offer new plastic crystals for most vintage wrist watches; you can select your desired choice from the dropdown menu below.
Please note that the average turnaround time for wrist watch crystal replacements will be two days from the placement of the order; however, we do not carry every model of crystal in stock and there may be a delay of up to seven business days as we order the correct item from our supplier.
Contact us with any further questions or for an estimate on any shipping delays.
Please note: if you add this watch with a crystal and/or band exchange option to your
shopping cart but later change your mind on the crystal and/or band selection type, you'll need to remove the watch from the cart in order to make a new selection. Once that is done, you can return to this page and add that new crystal and/or band combination to the cart. We apologize for the limitations to our system that prevent you from making that change within the shopping cart.
On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied. For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, a company would have them added for their employees, etc.
On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.
We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet. Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside. If you have something specific you are looking for, please
drop us a note to see if we have anything in our stock that might work for you.
And, if you are interested in this watch without the current advertising dial, please
drop us a note as well. On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style). On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee. Most European-make watches would need to have the dial refinished to remove the emblem.
For your gift giving convenience, please find a consolidated overview of the information on this item, with no reference to the price, on this
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