Description:

Swiss 0J quartz Coca-Cola wrist watch, possibly Swatch or ETA model 732, mint vibrant multi-colored metal dial with a black background supporting concentric grey stripes to resemble a vinyl record with a bright red center "label", red turntable arm, bright yellow music notes and "Coca-Cola" in white iconic script, matte grey baton style hands and a bright pink sweep second hand, formed turquoise colored plastic cushion-shaped case supports a flat-topped plastic crystal, slightly raised center lugs and a slightly recessed white base metal (WBM) crown, case is showing normal light wear with a few spots of faint discoloration but no notable scratches or damage, measures approx. 26mm wide x 32mm lug to lug x 8mm thick (crystal included), heavy rubber black strap band with a bright red plastic buckle and turquoise band guard is likely the original to the watch, band is showing normal wear with some light scuffing across the surface in places and a little discoloration to the band guard. An eye-catching Coca-Cola watch from the late 1980s in excellent overall condition!

Item Specifics:

Year Made: 1980s
Company: Swiss
Jewels: 280
Setting/Movement Type: quartz
Dial Material: metal
Dial Color: multi-colored
Dial Details: Coca-Cola musical scene advertising
Hand Style: baton - light, sweep second hand
Case Style: cushion-shaped
Case Material: Polymer - Plastic, Polymer - Rubber
Case Details: recessed crown, model 732
Case Width, without crown: 26mm (1.02 inches)
Case Length, lug to lug: 32mm (1.26 inches)
Case Thickness: 8mm (0.31 inches)
Band Size: 6in. to 6.99in.
(measurement range includes watch length & band)
Band Material: rubber/plastic strap
Crystal Material: plastic
Condition: Excellent
Gender: Unisex

Logo Info:

On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied. For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.

On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.

We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet. Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside. If you have something specific you are looking for, please drop us a note to see if we have anything in our stock that might work for you.