Logo Info:

On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied. For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.

On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.

We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet. Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside. If you have something specific you are looking for, please drop us a note to see if we have anything in our stock that might work for you.