Bulova 23J automatic (self-winding) wrist watch, sun-burst pattern textured silver dial with raised gold numbers and markers, black Continental script under Bulova, gold hands and sweep second, heavy yellow gold filled (YGF) & stainless steel (SS) round water resistant case with fancy extended lugs, approx. 31mm diameter x 40mm lug to lug, brown leather band. Excellent+ condition throughout!
- Age Description:
- Company: Bulova
- Jewels: 23J
- Setting/Movement Type:
- Adjustments: 6 positions
- Dial Material: metal
- Dial Color: ivory/off-white
- Dial Details: Continental advertising
- Case Style:
Gold Filled - Yellow, Stainless Steel
Case Width, without crown:
31mm (1.22 inches)
Case Length, lug to lug:
7in. to 8in.
(measurement range includes watch length & band)
- Band Material: leather strap
- Crystal Material: glass
This watch is in good running condition, unless otherwise noted in the description. This means that on receipt, pending any item-specific running conditions noted in the description, you can expect the watch to be winding and setting properly and to run smoothly while keeping reasonable time. We consider "reasonable time" to meet these basic guidelines:
- Railroad Grade Watches will be keeping +/- 5 minutes per day
- Pocket and Wrist Watches with 15 or more jewels will be keeping +/- 10 minutes per day
- All key wind watches and watches with 14 or fewer jewels will be keeping +/- 15 minutes per day
The above guideline is the lowest standard in which we would ship out a watch, however in most cases, you will see much better timekeeping. Most of our watches have been in storage for many years, so if you plan on carrying/wearing them everyday, you should consider having them cleaned and oiled soon, and then once a year thereafter to keep them in top running condition. If the watches will be for occasional use or display, they should be cleaned and serviced every 3 to 5 years depending on use.
We do have a professional watchmaker that does all of our cleaning and repair work for us. To have your watch serviced before shipping, simply add this Cleaning/Service Agreement
to your shopping basket. The cleaning and timing service is $95, and depending on the time of the year, has a turnaround time of 1 to 3 weeks.
Please note that we provide this service in addition to the listed purchase price of our watches. If you do purchase this option and later decide to return the watch, this fee is non-refundable.
This watch comes complete with an appropriate, intact glass crystal; however, on request PM Time Service can replace the current crystal on this wrist watch for you. We offer new plastic crystals for most vintage wrist watches; you can select your desired choice from the dropdown menu below.
Please note that the average turnaround time for wrist watch crystal replacements will be two days from the placement of the order; however, we do not carry every model of crystal in stock and there may be a delay of up to seven business days as we order the correct item from our supplier.
for any further questions or for an estimate on any shipping delays.
Please note: if you add this watch with a crystal exchange option to your shopping cart
but later change your mind on the crystal selection type, you'll need to remove the watch from the cart in order to make a new crystal selection. Once that is done, you can return to this page and add that new combination to the cart. We apologize for the limitations to our system that prevent you making that change from the shopping cart directly.
On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied. For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.
On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.
We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet. Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside. If you have something specific you are looking for, please drop us a note
to see if we have anything in our stock that might work for you.
And, if you are interested in this watch without the current advertising dial, please drop us a note
as well. On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style). On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee. Most European-make watches would need to have the dial refinished to remove the emblem.
Unlike modern quartz watches, most vintage watches need daily winding in order to keep the watch functioning for timekeeping. Additionally, there are a number of different ways to set the time other than simply pulling the crown away from the watch body. We are happy to provide an overview of each of the different setting types on our "How To Use" page
, where we also provide information on proper winding techniques for each style and some suggestions for the proper long term care and storage of your watch.