Alfex 1J ladies wrist watch, heavy YBM & SS square case, Chevrolet bow-tie emblem, black suede band
PM Time Code: PMLW801
Note on product photos: any rulers shown for scale give measurements in centimeters (with millimeter gradients), NOT inches. Please note that very dark or light spots that are not mentioned in the description below are likely a result of the camera and lighting. We apologize for any inconvenience this may cause!
Alfex 1J ladies wrist watch, mint nickel mechanical movement with a bold red ruby jewel, mint matte black metal dial with a single clear rhinestone set at 12 o'clock and a gold Chevrolet bow-tie emblem on lower half of dial, white steel baton style hands, heavy yellow base metal (YBM) & stainless steel (SS) square case with stepped bezel, recessed crown and hidden lugs, case is showing light even wear, measures approx. 29 x 28mm lug to lug, black suede band showing moderate even wear. A handsome watch for the Chevrolet collector in excellent+ condition!
If you like this item, you might take a look at the matching gentleman's version we have as well.
Note on advertising logos: on all but a few of the logos (mainly Packard from the Hamilton company and Studebaker from South Bend), the emblems would have been commissioned through a professional dial company after they left the watch factory to have the logo applied. For instance, a car dealership might have them added as a promotion; a motorcycle club would have ones done for each of their members, etc.
On the pre-company watch/logo combinations, what my father always chalked them up to (if he didn't catch them as 'modern' knockoffs, of course) was that in some legitimate cases (say, for a car club), the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Again, it would be nice if there were a way to track when emblems were added to watches, but even if the dial companies kept detailed records that far back, it's unlikely that they would have published them.
For more information, examples, and photos explaining how to wear our various vintage watches, visit our following
"How To Wear" Guide.