Helbros 17J with date wrist watch, SS round water resistant case, Ford advertising
PM Time Code: PMWH389
Note on product photos: any rulers shown for scale give measurements in centimeters (with millimeter gradients), NOT inches. Please note that very dark or light spots that are not mentioned in the description below are likely a result of the camera and lighting. We apologize for any inconvenience this may cause!
Helbros 17J Invincible automatic (self-winding) wrist watch with date, heavy stainless steel (SS) round water resistant case with stepped bezel and heavy extended lugs, approx. 34mm diameter x 40mm lug to lug, textured off-white metal dial with raised silver markers and numbers, luminous ball 5 minute markers, black Ford logo under Helbros, silver hands with luminous inserts and silver sweep second, brown leather band. Nice watch in excellent condition!
A note on the advertising logos:
On all but a few of the logos (mainly Packard from the Hamilton company and Studebaker from South Bend), the emblems would have been commissioned through a professional dial company after they left the watch factory to have the logo applied. For instance, a car dealership might have them added as a promotion; a motorcycle club would have ones done for each of their members, etc. In some cases, you will find a watch/logo combination that would have an earlier manufacture date for the watch than what you could have for the automotive company. In those cases we believe that what would likely have happened was that a club member would have provided their own watch to which the emblems would have be added.
While some dial refinishing companies today still will add a logo to a dial, we can assure our customers that we do not make use of those services to add automobile logos to our vintage watch dials, with the exception of the Masonic emblems (please contact us directly if you have questions on the age of a specific Masonic watch dial). In most cases, the vintage advertising watch dials we have were purchased between the 1960's and early 1990's by our founder, Paul Zuercher, and have been in storage until we processed the watch for sale. And, while we will not add a new automobile logo to an existing dial, if you do see a watch you are interested in but are NOT interested in the advertising logo, drop us a note! We have many unadorned pocket watch dials in stock, and in the case of wrist watch dials, we can give you a quote on refinishing the dial as original or with a wide selection of colors and finishes.
For more information, examples, and photos explaining how to wear our various vintage watches, visit our following
"How To Wear" Guide.