Helbros 17J with date wrist watch, SS round water resistant case, Ford advertising
PM Time Code: PMWH389
Note on product photos: any rulers shown for scale give measurements in centimeters (with millimeter gradients), NOT inches. Please note that very dark or light spots that are not mentioned in the description below are likely a result of the camera and lighting. We apologize for any inconvenience this may cause!
Helbros 17J Invincible automatic (self-winding) wrist watch with date, heavy stainless steel (SS) round water resistant case with stepped bezel and heavy extended lugs, approx. 34mm diameter x 40mm lug to lug, textured off-white metal dial with raised silver markers and numbers, luminous ball 5 minute markers, black Ford logo under Helbros, silver hands with luminous inserts and silver sweep second, brown leather band. Nice watch in excellent condition!
Note on advertising logos: on all but a few of the logos (mainly Packard from the Hamilton company and Studebaker from South Bend), the emblems would have been commissioned through a professional dial company after they left the watch factory to have the logo applied. For instance, a car dealership might have them added as a promotion; a motorcycle club would have ones done for each of their members, etc.
On the pre-company watch/logo combinations, what my father always chalked them up to (if he didn't catch them as 'modern' knockoffs, of course) was that in some legitimate cases (say, for a car club), the members would need to provide their own watch to which the emblems would be added. Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that. Again, it would be nice if there were a way to track when emblems were added to watches, but even if the dial companies kept detailed records that far back, it's unlikely that they would have published them.
For more information, examples, and photos explaining how to wear our various vintage watches, visit our following
"How To Wear" Guide.